|Kathleen & Erin|
Mother-daughter duo, Erin Casey Wolf & Kathleen Casey opened the Chicago store in September 2007, and not long after the Milwaukee store in April of 2008. These two marvelous ladies have fallen in love with everything weddings but certainly have a great passion for dressing brides and maids alike! Working and managing two stores keeps these gals busy, but we wanted to hear a little more of how they came to be Bella owners…
BB: What did you both do before owning Bella?
K: I was a financial consultant and commodities broker at the Board of Trade in Chicago before I paused my career to raise my three girls - Erin, Colleen and Mary Kate. Erin worked in media at Starcom MediaVest Group in Chicago and New York.
|Erin, Kathleen and Maureen, Chicago store manager|
BB: Why did you want to become part of the Bella franchise?
E: My mom gets TOTAL credit! She was stranded in an airport, traveling for my sister's lacrosse tournament. While on her fifth wedding magazine, I got a call - "Have you heard of Bella Bridesmaid?" We were in bridesmaid dress selection mode and I wanted each bridesmaid to wear their own style in varying shades of the same color. Great in theory, but tough in execution without a boutique like Bella Bridesmaid in Chicago.
I, of course, thought she was CRAZY when she mentioned that franchise opportunities were available and that we should consider it, but after visiting San Francisco and meeting Bridget and Nick Brown - we knew that it was the right opportunity at the right time for us. It really was a perfect fit.
BB: What inspired you to open up your sister location in Milwaukee?
|Friends & Family Sample Sale "Dress Up"|
BB: What are the most memorable moments so far in your boutique?
K&E: We had a friends and family sale to raise money for our favorite charities this past summer. Despite having tons of friends and family local, attendance was lower than expected leaving LOTS of champagne for those who did visit. Four words and a photo to summarize the event -
BEST DANCE PARTY EVER!
|Ivy & Aster "Gemma"|
BB: What are your favorite bridesmaid dresses that are hanging in your personal closets?
K&E: We try to wear Bella dresses every day in the shop and for special occasions, so we have LOTS! New ones on order that we know we will wear to death...
E: Ivy & Aster Gemma in the Monet print and Coren Moore's Alex
K: There is one style in particular that Amsale wore herself on The View. Look out for style G692C in January.
BB: Tell us about a favorite recent bride that has an interesting story/wedding.
|Maura's wedding. Image by Robyn Rachel Photography|
BB: What are your fave celebrity wedding dresses?
|Image via She Knows|
|Image via Simple PrettyWedding|
K: Jacqueline Kennedy. I love her veil - such a classic piece for that time period.
BB: What's your go to dress for a busy Saturday in the shop?
|Ladies with Coren Moore at NYC Bridal Market '11|
E: Whatever we have in for a trunk show. I LOVE getting new styles in. My latest fave is the Mamie + James collection.
K: Coren Moore is a great line, because of the fabulous styles and color options.
BB: What would you say is the best wedding trend you've seen recently?
K&E: We love the idea of varying the colors through the bridal party - even patterns. We are currently OBSESSED with Molly Sims wedding and dressed our mannequins today in Joanna August's super stylish new CEREMONY line to replicate.
Thank you Erin & Kathleen!